I came across this post quite a while ago. It’s on Jane Friedman’s site, and it’s a guest post by Angela Ackerman. It’s one of the best marketing essays–or lesson, or maybe blueprint–I’ve seen in a good long time. Read the post here.
In fact there’s so much good information here and on Jane Friedman’s site and on Angela Ackerman’s One Stop for Writers and her main website that I can’t say a lot more. Except check them out. Put them in your quiver for when you have specific questions or need inspiration. You could do worse!